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Our mission is to level the investment playing field. We do that by empowering anyone to control their financial destiny, and control is a matter of taking action.
This is the future we aspire to build.
Bake was founded in 2019 by Dr. Julian Hosp and U-Zyn Chua to allow everyone to easily invest and earn a stable cash flow from their cryptocurrencies. We are innovators from diverse backgrounds and industries.
Dr. Julian Hosp
Chief Executive Officer & Co-Founder, Cake Group
U-Zyn Chua
Chief Technology Officer & Co-Founder, Cake Group
Daniel Lo
Chief Legal Officer, Cake Group
Ping Lai Tan
Chief Financial Officer, Cake Group
We live and breathe our core values. No effort is spared in ensuring they're upheld at every opportunity.
Integrity
Judge based on merits. Make ethical decisions aligned with the company’s best interest.
Resourcefulness
Find or create solutions. Take action and iterate along the way.
Ownership
Be accountable, reliable, and act like a business owner.
Meritocratic Decision-making
Argue based on data and facts. Reason over emotion.
Customer Obsession
Build, work and act with the customer in mind.
Radical Candor
Over-communicate. Be respectful when giving feedback and generous when giving praise.
Relentless Impact
Go the extra mile. Constantly strive to grow, learn and improve.
We have over 180 team members spread across 28 countries, and counting!
We strive to hire for the best talent for every position. Our hiring process is designed to ensure that we hire based only on merit.
Join us
Come bake the future of finance with us