CONTROL YOUR
FINANCIAL DESTINY.
Founded in 2019, Bake is the retail vertical of Cake Group, one of Southeast Asia's fastest growing digital assets innovators. Bake is headquartered and registered in Singapore.
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WHAT WE STAND FOR
Bake is designed with full transparency, ease-of-use and aligned interest with our customers in mind.
TO LEVEL THE INVESTMENT PLAYING FIELD
Our mission is to level the investment playing field. We do that by empowering anyone to control their financial destiny, and control is a matter of taking action.
A WORLD WHERE ANYONE CAN HAVE THE FINANCIAL MEANS, AUTONOMY AND CONTROL TO LIVE LIFE ON THEIR OWN TERMS WITHOUT UNDUE FINANCIAL CONSTRAINTS.
This is the future we aspire to build.
HOW IT’S GOING.
HOW IT STARTED.
To date, we have paid out close to US$411 million in rewards to our customers. More than 1.3 million retail users from over 190 countries trust us to manage over US$1 billion in customer assets. We are a profitable, cashflow-positive private rocket ship that's just getting ready for take-off.
Cake DeFi is now Bake
ROLLED OUT TRAVEL RULE COMPLIANCE WITH NOTABENE
Published Merkle Tree-based Proof of Reserves & Liabilities
REAL PEOPLE WORKING HARD TO MAKE YOUR ASSETS WORK HARDER.
Bake was founded in 2019 by Dr. Julian Hosp and U-Zyn Chua to allow everyone to easily invest and earn a stable cash flow from their cryptocurrencies. We are innovators from diverse backgrounds and industries.
Dr. Julian Hosp
Chief Executive Officer & Co-Founder, Cake Group
U-Zyn Chua
Chief Technology Officer & Co-Founder, Cake Group
Daniel Lo
Chief Legal Officer, Cake Group
Ping Lai Tan
Chief Financial Officer, Cake Group
OUR UNYIELDING PRINCIPLES
We live and breathe our core values. No effort is spared in ensuring they're upheld at every opportunity.
Integrity
Judge based on merits. Make ethical decisions aligned with the company’s best interest.
Resourcefulness
Find or create solutions. Take action and iterate along the way.
Ownership
Be accountable, reliable, and act like a business owner.
Meritocratic Decision-making
Argue based on data and facts. Reason over emotion.
Customer Obsession
Build, work and act with the customer in mind.
Radical Candor
Over-communicate. Be respectful when giving feedback and generous when giving praise.
Relentless Impact
Go the extra mile. Constantly strive to grow, learn and improve.
COME BAKE THE FUTURE OF FINANCE WITH US.
We have over 180 team members spread across 28 countries, and counting!
We strive to hire for the best talent for every position. Our hiring process is designed to ensure that we hire based only on merit.
Join us
CHOOSE BAKE.
Come bake the future of finance with us
