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Our mission is to level the investment playing field. We do that by empowering anyone to control their financial destiny, and control is a matter of taking action.
This is the future we aspire to build.
As a verb, our new name implies action and symbolizes our commitment to our customers.
Underscores our commitment to security, while keeping up with worldwide regulations.
Users can now independently verify their assets and balances.
Bake was founded in 2019 by Dr. Julian Hosp and U-Zyn Chua to allow everyone to easily invest and earn a stable cash flow from their cryptocurrencies. We are innovators from diverse backgrounds and industries.
Dr. Julian Hosp
Chief Executive Officer & Co-Founder, Cake Group
Chief Technology Officer & Co-Founder, Cake Group
Chief Legal Officer, Cake Group
Ping Lai Tan
Chief Financial Officer, Cake Group
We live and breathe our core values. No effort is spared in ensuring they're upheld at every opportunity.
Judge based on merits. Make ethical decisions aligned with the company’s best interest.
Find or create solutions. Take action and iterate along the way.
Be accountable, reliable, and act like a business owner.
Argue based on data and facts. Reason over emotion.
Build, work and act with the customer in mind.
Over-communicate. Be respectful when giving feedback and generous when giving praise.
Go the extra mile. Constantly strive to grow, learn and improve.