CONTROL YOUR
FINANCIAL DESTINY.

Founded in 2019, Bake is the retail vertical of Cake Group, one of Southeast Asia's fastest growing digital assets innovators. Bake is headquartered and registered in Singapore.
Bake

SCROLL TO LEARN MORE

WHAT WE STAND FOR

Bake is designed with full transparency, ease-of-use and aligned interest with our customers in mind.

TO LEVEL THE INVESTMENT PLAYING FIELD

Our mission is to level the investment playing field. We do that by empowering anyone to control their financial destiny, and control is a matter of taking action.

A WORLD WHERE ANYONE CAN HAVE THE FINANCIAL MEANS, AUTONOMY AND CONTROL TO LIVE LIFE ON THEIR OWN TERMS WITHOUT UNDUE FINANCIAL CONSTRAINTS.

This is the future we aspire to build.

HOW IT’S GOING.

HOW IT STARTED.

To date, we have paid out close to US$411 million in rewards to our customers. More than 1.3 million retail users from over 190 countries trust us to manage over US$1 billion in customer assets. We are a profitable, cashflow-positive private rocket ship that's just getting ready for take-off.

2023

Cake DeFi is now Bake

As a verb, our new name implies action and symbolizes our commitment to our customers.

ROLLED OUT TRAVEL RULE COMPLIANCE WITH NOTABENE

Underscores our commitment to security, while keeping up with worldwide regulations.

Published Merkle Tree-based Proof of Reserves & Liabilities

Users can now independently verify their assets and balances.

REAL PEOPLE WORKING HARD TO MAKE YOUR ASSETS WORK HARDER.

Bake was founded in 2019 by Dr. Julian Hosp and U-Zyn Chua to allow everyone to easily invest and earn a stable cash flow from their cryptocurrencies. We are innovators from diverse backgrounds and industries.

Dr. Julian Hosp

Dr. Julian Hosp

Chief Executive Officer & Co-Founder, Cake Group

U-Zyn Chua

U-Zyn Chua

Chief Technology Officer & Co-Founder, Cake Group

Daniel Lo

Daniel Lo

Chief Legal Officer, Cake Group

Ping Lai Tan

Ping Lai Tan

Chief Financial Officer, Cake Group

OUR UNYIELDING PRINCIPLES

We live and breathe our core values. No effort is spared in ensuring they're upheld at every opportunity.

Integrity

Judge based on merits. Make ethical decisions aligned with the company’s best interest.

Resourcefulness

Find or create solutions. Take action and iterate along the way.

Ownership

Be accountable, reliable, and act like a business owner.

Meritocratic Decision-making

Argue based on data and facts. Reason over emotion.

Customer Obsession

Build, work and act with the customer in mind.

Radical Candor

Over-communicate. Be respectful when giving feedback and generous when giving praise.

Relentless Impact

Go the extra mile. Constantly strive to grow, learn and improve.

COME BAKE THE FUTURE OF FINANCE WITH US.

team-member-image-0

We have over 180 team members spread across 28 countries, and counting!

We strive to hire for the best talent for every position. Our hiring process is designed to ensure that we hire based only on merit.

CHOOSE BAKE.

Come bake the future of finance with us

Transparency

Transparency

WHY MILLIONS TRUST BAKE

How we protect your funds

How we protect your funds

Security

Download Bake App
Access Industry Member

© Bake 2023. Cake Pte Ltd, registered in Singapore 201918368M