Control your
financial destiny
Founded in 2019, Bake is the retail vertical of Cake Group, one of Southeast Asia's fastest growing digital assets innovators. Bake is headquartered and registered in Singapore.
WHAT WE STAND FOR
Bake is designed with full transparency, ease-of-use and aligned interest with our customers in mind.
Level the investment playing field
Our mission is to level the investment playing field. We do that by empowering anyone to control their financial destiny, and control is a matter of taking action.
The future we aspire to build
A world where anyone can have the financial means, autonomy and control to live life on their own terms without undue financial constraints.
How it started. How it's going
Our unyielding principles
We live and breathe our core values. No effort is spared in ensuring they're upheld at every opportunity.
Integrity
Judge based on merits. Make ethical decisions aligned with the company’s best interest.
Ownership
Be accountable, reliable, and act like a business owner.
Resourceful-ness
Find or create solutions. Take action and iterate along the way.
Meritocratic Decision-making
Argue based on data and facts. Reason over emotion.
Radical Candor
Over-communicate. Be respectful when giving feedback and generous when giving praise.
Customer Obsession
Build, work and act with the customer in mind.
Relentless Impact
Go the extra mile. Constantly strive to grow, learn and improve.
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